In contrast to corporate and strategy development, business development is geared towards the targeted increase in revenue. This is about the development and implementation of growth strategies. The possibilities in business development are only limited by the limits of creativity.
My business development projects repeatedly focused on introducing existing products into new markets (e.g. AT&T and AMX, see projects), but also introducing new products into existing markets and customer groups (e.g. Phone as a key, Fuel cells for UPS) were among them. Also, I have helped start-ups to successfully develop their business.
In business development, of course, it is not so much about achieving the company goals with existing resources, but about planning exactly what resources are needed for business development and also adhering to the planned resources if the set goals are at least achieved with pinpoint accuracy. A mixture of agile and traditional planning helps here.
Back to the skill set page.